A New Marketing Strategy

The proprietor of this Texas Chick-fil-A restaurant knows precisely who frequents his establishment. So, if you thought this photo depicted a malfunction in the store's sign lighting, rest assured that it's no accident. 

It's all part of the restaurant owner's innovative marketing strategy. By directly targeting the people most likely to dine at his fast-food joint, he aims to boost sales to unprecedented levels and finally dig himself out of debt.

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