Serious The Ring vibes
This gave us goosebumps the second before we realized this is some weird 7-11 rip-off store, which is actually kind of hilarious. But it is an unfortunate accident. The name seems like a direct reference to The Ring, and it's hardly in any convenience store's interest to have people associate their business with a scary movie.
Hopefully, it doesn't deter people from coming in, but perhaps someone should let the owner know a slight name change might be in order.