Profitable Product
Following her remarkable success in two Olympic Games, Nadia Comăneci became a global superstar. The cash-strapped Romanian government sought to capitalize on her fame while her value peaked. They organized a tour for her, featuring performances and appearances across the United States, where Comăneci became a sought-after attraction, bringing in around $250,000 for Romania.
However, Comăneci's compensation for her efforts was a mere $1,000, a substantial sum in 1980s Romania but a fraction of what she contributed. Nevertheless, the Nadia '81 tour offered Comăneci and her coaches an opportunity.
