Reading and Gifting Books for Joy
If books are your dearest companions, Iceland might be the perfect place for you. This is a country that passionately observes "jólabókaflóð," or the Christmas book flood. Icelandic tradition involves gifting books to loved ones during the holiday season, and reading is a cherished pastime.
During the holiday season, the Iceland Publishers Association delivers fresh catalogs featuring new titles to every home, creating excitement about the upcoming books. In sync with this tradition, many books are also published around this time, celebrating Literature and reading.