Androgynous Male Style – South Korea

Referred to as Kkonminam, this emerging generation of South Korean men redefines traditional notions of masculinity. Kkonminam is young men who enjoy fashion, experiment with various hairstyles and are even open to using cosmetics.

This trend is prominent among famous Korean pop bands and male celebrities. Most Kkonminam prefers a clean-shaven appearance paired with longer hair. Notably, South Korean men are increasingly embracing skincare products and cosmetic procedures. Fashion experts predict that this distinctive style will likely exert a global influence on men's fashion in the future.

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