Red Under-Eyes – Japan

In Japan, a unique makeup trend known as "byojaku" has gained popularity, which involves deliberately applying red pigments to the under-eye area. The term "byojaku" translates to "sickly" in Japanese, and the makeup is intended to create the appearance of looking sick or having allergies.

To enhance the effect, users often combine the red under-eyes with a pale-colored foundation to make the redness more apparent. This unusual makeup trend is inspired by capturing the appearance of someone unwell or experiencing health issues.

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